Clear Channel donates one hundred bicycles to the Bicis para la Vida by ŠKODA project of the Fundación Contador

The Bicis para la Vida by ŠKODA project of the Fundación Contador has received a generous donation of a hundred bicycles from the multinational Clear Channel. The company, one of the leading firms in the outdoor advertising sector with a presence in 23 countries and on three continents, also operates a bike sharing service in cities in 9 different countries, including Zaragoza in Spain. The bicycles delivered to the solidarity initiative of the Fundación Contador together with the Czech automobile company ŠKODA and the Fundación Seur come from the fleet that provided service in the Barcelona loan system.

Jordi Sáez, CEO of Clear Channel Spain and Market Leader for Southern Europe comments: “We are an advertising company, but with a very clear vision: in addition to being a platform for brands, we can also be a platform for social good. Our decisions as a company are aimed at giving something back to society, our corporate mission is “A Platform for Brands & A Platform For Good”. And this donation is part of this concept. For more than ten years we managed “Bicing”, Barcelona’s public bicycle system, but two years ago we stopped managing it. We had a large fleet of bicycles, in good condition, of high quality, which we began to redistribute among other business units. Even so, at our facilities in Zaragoza we had many stationary bicycles, so we looked for an institution that could make good use of them before they ended up being scrapped. And so we contacted both Bicis para la Vida and Bicicletas sin Fronteras. They are great bikes, practically indestructible, accessible to all users, in perfect condition. They are bikes that offer many possibilities”.

Paco Romero, responsible for the project within the Fundación Alberto Contador: “Thanks to this important donation from Clear Channel we will be able to start new deliveries in the coming weeks. The bicycles are in perfect condition, our collaborators of the AMP of Pinto have only had to make some small adjustments to the first bicycles that we already have in our facilities. As the number of bicycles is very important, the Seur Foundation is going to collaborate even more intensely in this action by taking charge of the logistics of all the units that still have to be collected, which are many. We are very grateful to Clear Channel, as a company, and to the team of people who have been involved in making this project a reality”.

Bicis para la Vida is a solidarity initiative promoted by the Fundación Contador and the Fundación Seur that dates back to 2012, when the first collection of bicycles took place in parallel to the Vuelta a España. In October 2018, ŠKODA intensified its involvement by sponsoring a project whose main objective is to give unused bicycles a second life by donating them to underprivileged groups, or those at risk of exclusion, and isolated communities in Third World or developing countries.

Clear Channel Spain is part of Clear Channel Europe. Clear Channel Europe is the European division of one of the global leaders in outdoor advertising, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). Clear Channel Europe’s portfolio spans 17 markets with 16,000 digital and 400,000 conventional media, directly managed by 2,900 employees. Clear Channel Spain’s portfolio comprises mainly street furniture and shopping centre media with over 40,000 media and is a leader in the digital transformation of the sector. Its vision is to create the future of media by transforming assets for the benefit of its institutional and advertising clients through data-driven innovations and new infrastructures. Its purpose is to provide a platform for both brands and social good, helping to achieve brands’ media objectives while having a positive impact on the world around us.

Bicis para la Vida by ŠKODA delivers 30 bicycles to the Servicio de Protección a la Emergencia

The Bicis para la Vida by ŠKODA project of the Fundación Contador travelled to Catalonia this Saturday to deliver thirty bicycles to the Servicio de Protección a la Emergencia at one of its locations in the province of Barcelona.

This institution works with girls, minors, who have been at social risk due to trafficking in women in any of its different circumstances, from prostitution to the organ trade and forced marriages.

“Our work is dedicated to the physical and psychological recovery of the girls. The youngest is 12 years old and the oldest is 18. For our team of technicians, from psychologists to therapists, sport, movement, is a fundamental axis of action”, explains David Rodríguez, head of the centre and one of the members of his team.

“When we found out about this project of the Contador Foundation, we thought it was a fantastic opportunity to be able to continue developing this work with the girls. The bicycles are a fantastic tool and will allow us to make great strides in this work”, he continues.

Alongside Ángel López, the project’s logistics manager, Joan Massallé, ŠKODA’s Sponsoring & Events Manager in Spain, was also present at the event.

The support of the Czech automobile company and the SEUR Foundation are fundamental for the existence and development of this project of the Contador Foundation, whose objective is to give a second life to bicycles that are no longer in use and that this second life takes place among disadvantaged groups or those at risk of social exclusion.

Bicis para la Vida by ŠKODA delivers fourteen bicycles to the ‘Alas’ project work of the NGO olVIDAdos with the residents of El Pozo del Tío Raimundo

The Bicis para la Vida by ŠKODA project of the Contador Foundation wanted to participate in World Bike Day on 3 June with a donation of fourteen bicycles to the ‘Alas’ project of the NGO olVIDAdos and its work with the Asociación de Vecinos del Pozo del Tío Raimundo (Madrid), in a joint action with the Rotary Club Madrid Velázquez Internacional; both entities have provided food and other goods for groups that are going through a complicated situation in their daily lives.

This was an opportunity to meet Esperanza García Castro, Espe la del Pozo, the protagonist of one of those fascinating lives in pursuit of breaking down inequalities, helping others and an icon for the neighbourhood and the neighbourhood struggle from a solidarity perspective. In her eighties, Esperanza continues to help people without resources with food, clothes and even money.

A native of a village in Jaén, Esperanza settled with her family in Pozo del Tío Raimundo, which for decades remained on the fringes, or with little significant evolution, of the capital’s urban development. A neighbourhood weighed down by the label of a poor and perhaps problematic area against which Father Llanos began to fight significantly in the fifties of the 20th century. A fight that he impregnated in Esperanza when he arrived in Madrid and grew up here. From his efforts, the Fundación Esperanza y Alegría.

At the handover ceremony, the children of AMP Pinto, who are so decisively involved in the development of the project with their work in setting up the bicycles or in some of the deliveries and collections, were not missing. “I have loved this experience. Today we have delivered bicycles to people who don’t have the resources that we have to be able to have one. And here, with so many children, so happy… it’s a great emotion”, says César.


World Bicycle Day to raise awareness of autism too

The 3rd of June every year has become one of the most solemn dates in the world of bicycles after 2018 was the day designated by the United Nations (UN) to commemorate the World Day for this means of transport, a source of health and leisure that is so healthy and sustainable. Every 3 June, yes, and although many still consider the unofficial 19 April, is World Bicycle Day. To mark such an important date, the Contador Foundation wanted to launch an activity that went beyond the bicycle itself, together with the Seur Foundation, the Madrid Velázquez International Rotary Club and the Autism Quality of Life Foundation (Aucavi). Because a bicycle, in the end, is the sum of many parts and components. Like society itself.

Always prioritising the school and academic commitments of the participants, the Contador Foundation organised a route for the young people of its Plaza Éboli Cycling Academy Getafe, a town in Madrid, where they shared pedalling with members of the Aucavi Foundation from its headquarters in the town to the Alhóndiga Park, with a lap around its lake.

Aucavi is an institution created in 2003 that works with children who suffer from some type of Autism Spectrum Disorder (ASD) and their families in order to improve their quality of life and ensure that they can develop it with maximum independence. Aucavi has a great team of professionals in the educational field and a network of centres where they work with specific educational projects and focus on special educational needs. The distance covered was secondary. As was the speed. The important thing was to enjoy the experience.

“The kids at the school were delighted, it was very emotional”, says Álvaro García, one of the monitors at the Plaza Éboli Cycling Academy. “It wasn’t a very long route. The distance was not important. The important thing was to share pedalling. A monitor explained to the kids what autism is and how they should behave. A lot of very interesting information, not for a bike ride, but for life itself. There is a lot of work behind this outing. “It was a very nice experience. All the children were very happy with this trip. It is difficult to find initiatives that support our children. The progress is very slow, but very important for their lives”, said Agustín Ramos from Aucavi.

“The World Autism Awareness Day takes place every April 2nd. From the Contador Foundation we wanted that, at least as far as the cycling part was concerned, it should also take place on 3 June. The bicycle is one of the instruments that allows a greater interdisciplinarity in all its aspects. From the mechanical to the competitive, from recreation to transport. On the occasion of this World Bicycle Day we thought it was a very nice idea to transfer this condition to put the focus back on autism”, concludes Paco Romero, responsible for the initiative within the Contador Foundation.

Idemticos incorporates three new ambassadors, with the Spanish Cycling Championships as the stage for the debut

The Madrid towns of Cadalso de los Vidrios and Cenicientos will host this Friday and Sunday the Spanish Cycling Championships, which will be very special for the Idemticos project of the Contador Foundation. The reason is none other than the debut as ambassadors of three new athletes who will be part of the Madrid event.

The Andalusian Jairo Ruiz (Almería; 1988), the Galician Cristian Silva (O Rosal, Pontevedra; 1990) and the Madrilenian Raúl Vallinot (1983) will join the Catalan José Manuel Dosdad (1973) and the Madrilenians Carlos Javier Mozos (1975), Eva Moral (1982) and Gonzalo García Abella (1996). During this week some of the ambassadors went to the Plaza Éboli Cycling Academy to collect material and visit the boys and girls of the academy.

Idemticos is the project of the Contador Foundation aimed at promoting recreational and leisure cycling among people with disabilities, whether physical or mental, through the Plaza Éboli Cycling Academy. Aware of the importance of competition in generating visibility, the Foundation has several ambassadors who it supports in the development of their cycling activity within their respective categories.

Idemticos’ activities are carried out through the Plaza Éboli Cycling Academy and the Foundation has a fleet of adapted vehicles: handbikes, tricycles and tandems.

“The Idemticos project is one of the most beautiful and satisfying of all the projects we promote at the Alberto Contador Foundation. The outbreak of the COVID-19 health emergency greatly conditioned its start-up and growth and also led us to start with a smaller number of ambassadors, but during this 2021 we have already been able to work with a certain degree of normality. Since its inception we have received a very positive response and this is largely thanks to the work of our ambassadors, who help us in a decisive way to make it known,” says from the Fundación Paco Romero.

Bicis para la Vida by ŠKODA delivers 21 bicycles to the town of Motril in Granada

A day of many kilometres on the road for members of the Bicis para la Vida by ŠKODA project. This Wednesday morning, the Contador Foundation initiative delivered 21 bicycles to the Mental Health Day Hospital in Motril (Granada, Andalusia).

The bicycles, as always checked and tuned up by the members of the AMP in the previous days, will be used for the implementation of sports projects linked to the healthy lifestyle habits that physical activity always provides.

“From our centre we promote different sporting activities, such as football, basketball or hiking. Now, thanks to these bicycles that we received from the Contador Foundation, we have a new opportunity, the chance to do something different and above all in the open air, which is also very important, especially for everything related to COVID-19”, explains Roberto González, occupational therapist at the centre.

You can find out more about the centre’s work through its blog Rompecabezas and also through its profile on the social network Facebook.

The Haro local police donate 27 bicycles to the Bicis para la Vida by ŠKODA project

A long and intense day, full of emotions. The Bicis para la Vida by ŠKODA project travelled to the Rioja town of Haro on Monday, where it received a very generous donation of bicycles from the municipal police. Up to 27 bikes will receive a second life thanks to the contribution of this body, abandoned bicycles or from different police actions that remained in a municipal auction without being claimed by their owners, in some cases for several years.

Arantxa Carrero, councillor for General Services and the Environment, Citizen Participation, Equality, Volunteering and Civil Protection, Health, Personnel and Public Safety, was present at the presentation ceremony. “We found out about the project through the local police, we thought it was a fantastic initiative and we are delighted to be able to collaborate and do our bit. These were bikes that had been waiting for a long time for people to claim them or report them missing, but it never happened. They were accumulating. A reasonable amount of time has passed and thanks to this project they can be given a way out”.

The day was even more special because César and Sergio, two of the members of AMP Pinto who collaborate most intensely with the Contador Foundation project, were present at the collection. “The boys were very excited”, smiles the logistics manager Ángel López. “They were really looking forward to this day, for them this trip was a real experience and they told us that these last days it was hard for them to sleep at night because they were so impatient”.

The Bicis para la Vida by ŠKODA expedition was treated to a small welcome lunch. “It was a wonderful day, we are very grateful for both the welcome and the treatment,” concludes López. The bicycles will now be tuned up by the AMP boys before being destined for one of the projects that have already made contact with Bicis para la Vida.

This donation, explains Carrero, will serve as a starting point to launch a new collection process among the residents of the Jarrera City: “We want to promote a campaign to collect more unused bicycles. As we have emptied this market, we can store them here until, in a while, when we have a few, they can be donated”.

The Fundación Freno al Ictus and the Fundación Alberto Contador collect 4.241,79 euros to Deporte para DCA thanks to ‘Pedalea contra el ictus’

The Fundación Freno al Ictus and the Fundación Alberto Contador have donated to Deporte para DCA, a total of 4.241,79 euros, amount that comes from the first edition of the solidarity action ‘Pedalea contra el ictus’ that both institutions organised with the help of RPM-MKTG in the 2020 edition in virtual format and that counted with the massive participation of the general public and great personalities of the Spanish sport world.

Both foundations in their ongoing commitment to society, and in their fight against stroke, promoted this initiative, whose primary objective is to improve the situation of stroke in Spain, raising awareness of the disease among the population and serving as a vehicle for raising funds to be allocated to projects for the inclusion of those affected in day-to-day life.

The beneficiary project is committed to physical activity as a tool for the inclusion of patients with different degrees of affectation, through sports with official active competition, such as swimming, athletics, women’s football, boccia and soon adapted cycling. Likewise, Sport for ACD is also committed to Paralympic sport for young people with acquired brain damage.

The cheque presentation ceremony took place in Madrid at the Faculty of Physical Activity and Sport Sciences (INEF), in the facilities of the Consejo Superior de Deportes (CSD) and thanks to the Chair of Studies on Inclusive Sport (CEDI) of the same faculty, and was attended by Alberto Contador, president of the Fundación Alberto Contador; Julio Agredano, president of the Fundación Freno al Ictus; Juanjo García, coordinator of Deporte para DCA; Marta Pérez, Technical Director of Deporte para DCA; Vicente Gómez, dean of the INEF and Javier Pérez, director of the CEDI.

During the ceremony, Deporte para DCA explained what the project consists of, carrying out different sports activities with a group of people affected and users of the activities, making visible the benefits that this donation will have among this group of people affected by brain damage. Likewise, INEF students specialised in sport, disability and inclusion participated directly in the organisation and development of cycling, athletics and football activities carried out by the participating users.

These activities consisted in putting into action the Deporte para DCA working method through which more than 150 people with acquired brain damage carry out physical activity on a weekly basis. In the words of Marta Pérez: “This project aims to respond to an ambitious and growing group such as young people with brain damage who see sport as an opportunity for personal and even professional development. We are always working to include the greatest number of people with ABI of different functional capacities and, in this sense, the support of the Fundación Alberto Contador and the Fundación Freno al Ictus will allow our youngest athletes to develop their full potential. That is why we are immensely grateful that these organisations have supported the project we are carrying out through Pedalea contra el ictus”.

In this sense, Alberto Contador points out: “2020 was a really difficult year for all areas of life. The pandemic and the restrictions it brought with it prevented our original project for pedal against stroke from being carried out in the way we would have liked. But we had to adapt, and so we also adapted for Pedalea contra el ictus, albeit virtually, and it was very satisfying to see how the response from people was still absolutely wonderful. In the end the merit is theirs, their commitment, their solidarity. And thanks to each and every one of the participants in this first edition we are able to give this amount to an institution like Deporte para DCA that has been working so hard and so well since 2011. Deporte para DCA is much more than just a sports club. It is a reference in the promotion of physical-sports activities for people with some kind of neurological injury and both from Freno al Ictus and from the Fundación Contador we believe that they are excellent recipients of this amount”.

For his part, Julio Agredano, president of the Fundación Freno al Ictus, said: “Pedalea contra el ictus has two main objectives: to raise awareness of the disease in society through a widely publicised event, and on the other hand, to raise funds to allocate them to finalist projects that help to improve and reduce the impact of stroke in our society. Both objectives were achieved in the 2020 edition, and we are already working on the 2021 edition to make Pedalea contra el ictus a recurring event over the years”.

According to data from the Spanish Society of Neurology, stroke is a cerebrovascular disease that affects 120,000 people every year in Spain, is the leading cause of death in women in our country, the world’s leading cause of acquired disability in adults and is the second leading cause of dementia after Alzheimer’s disease. In addition, currently more than 50% of those affected by stroke do not recover satisfactorily. However, it is a highly preventable and treatable disease, with 90% of strokes being preventable by modifying our lifestyle habits linked to personal health promotion. Furthermore, it is a pathology in which reaction time is fundamental for the correct evolution and treatment of the sequelae it causes.

Pedalea contra el ictus has the endorsement and recognition of social interest of the Fundación Freno al Ictus and the Spanish Society of Neurology, with Alberto Contador as an exceptional sponsor, who through the Foundation that bears his name is at the forefront of the fight against the disease. Pedalea contra el ictus is a social movement, a popular march where families are invited to participate and join the fight against the disease. This first edition was held in a virtual format due to the health emergency caused by the Covid-19 pandemic and had the experience of RPM-MKTG as official organiser.

Deporte para DCA is an organisation that works to improve the physical and cognitive capacities of people affected by brain damage, using the socialising character of sport. Its main objectives are to improve the functional capacity to perform activities of daily living, to achieve maximum personal autonomy, to promote self-improvement every day with new challenges, and to develop motor skills and cognitive functions through physical activity.

“When I first got on I was terrified, but within five minutes I had got the hang of it”

The fleet of bicycles of the Idemticos project continues to bring all those interested closer to adapted cycling. The latest experience has been that of Juan José de los Ríos, a young man with brain damage who has been learning how to ride an adapted tricycle.

“Before my accident, I used to ride a bike regularly. When I tried to get back on a bike, I suffered a fall that left me out of work for three months… That’s why it seemed impossible for me to get back on a bike that wasn’t an exercise bike, I mean: to ride a real bike,” explains Juanjo. “I have to confess that when I rode I was terrified. But after five minutes I had got the hang of it. I know I still have a little way to go, but it was really good. I think the tricycle is great”.

“I am very grateful for this experience. Alfredo is a person with a great human quality and a brutal empathy”, he concludes. “Juanjo was very nervous at first because of the sensation of moving around on the tricycle. But as soon as he got used to it, he couldn’t stop and was very happy. And most importantly, he wanted to do it again”, adds Alfredo Sánchez, one of the people in charge of the project.

Juan José, with the tricycle, and Juan Carlos, with the handbike, were the latest users of the Idemticos project, the aim of which is to make a fleet of bicycles available to various groups with functional diversity so that they can access the practice and discovery of this sport. The Idemticos project activities are open to anyone, regardless of sex or age, and initially take place during the hours of the Plaza Éboli Cycling Academy with the support and supervision of a monitor.

The Contador Foundation collaborates with the Unione Ciclistica Bustese Olonia in the development of new Italian talents

The Contador Foundation’s firm commitment to training cycling is going a little more international with the Unione Ciclistica Bustese Olonia. The historic Italian training structure, one of the most established youth teams in the country, will continue its work with school, cadet and youth cycling under the umbrella of the sporting project of EOLO-KOMETA Cycling Team and the Foundation.

The Contador Foundation began its work in 2013 with the Plaza Éboli Cycling Academy and the launch of the junior team. Some time later, the U23 team was added and since 2018 it has had a professional structure that has been evolving in category up to the current ProTeam, the second step of cycling, with the support of the Italian firms EOLO and KOMETA.

The Spanish side is maintained, and the Foundation is even working to enter new categories and disciplines, but with this agreement it also wants to put the emphasis on a fundamental market for the main sponsors of the project.

“The ideal”, says Fran Contador, general manager of the EOLO-KOMETA Cycling Team and head of the Foundation, “would be to replicate in Italy the same structure we have in Spain. But it is something very complex, which takes time, and this is a first step. In the Foundation we are convinced of the work with the lower categories and what we look for is that also the Italian riders who could race with us in the future mature with us, we can do a follow-up to them as the one that we already do in Spain and for which professionals like Enric Mas, Juan Pedro López or Alejandro Ropero have arisen “.

“The choice of the U. C. Bustese Olonia as our gateway to Italy is very simple. We know them very well thanks to Dario Andriotto, our scouting in Italy, always linked to them. A former rider of our structure, Antonio Puppio, whom we appreciate very much, came from there. Its headquarters is in Busto Arsizio, the town where one of our main sponsors, EOLO, is based”.

The U. C. Bustese Olonia was born in 1987 from the merger of Ciclistica Olonia and the centenary Velo Club Bustese, an entity whose creation dates back to 1919. As a result of this agreement, the Foundation’s logo, as well as those of EOLO and KOMETA, will appear on the equipment and gear of all the structures.

[📷  UC Bustese Olonia]