The Bicis para la Vida by ŠKODA project of the Fundación Contador has received a generous donation of a hundred bicycles from the multinational Clear Channel. The company, one of the leading firms in the outdoor advertising sector with a presence in 23 countries and on three continents, also operates a bike sharing service in cities in 9 different countries, including Zaragoza in Spain. The bicycles delivered to the solidarity initiative of the Fundación Contador together with the Czech automobile company ŠKODA and the Fundación Seur come from the fleet that provided service in the Barcelona loan system.
Jordi Sáez, CEO of Clear Channel Spain and Market Leader for Southern Europe comments: “We are an advertising company, but with a very clear vision: in addition to being a platform for brands, we can also be a platform for social good. Our decisions as a company are aimed at giving something back to society, our corporate mission is “A Platform for Brands & A Platform For Good”. And this donation is part of this concept. For more than ten years we managed “Bicing”, Barcelona’s public bicycle system, but two years ago we stopped managing it. We had a large fleet of bicycles, in good condition, of high quality, which we began to redistribute among other business units. Even so, at our facilities in Zaragoza we had many stationary bicycles, so we looked for an institution that could make good use of them before they ended up being scrapped. And so we contacted both Bicis para la Vida and Bicicletas sin Fronteras. They are great bikes, practically indestructible, accessible to all users, in perfect condition. They are bikes that offer many possibilities”.
Paco Romero, responsible for the project within the Fundación Alberto Contador: “Thanks to this important donation from Clear Channel we will be able to start new deliveries in the coming weeks. The bicycles are in perfect condition, our collaborators of the AMP of Pinto have only had to make some small adjustments to the first bicycles that we already have in our facilities. As the number of bicycles is very important, the Seur Foundation is going to collaborate even more intensely in this action by taking charge of the logistics of all the units that still have to be collected, which are many. We are very grateful to Clear Channel, as a company, and to the team of people who have been involved in making this project a reality”.
Bicis para la Vida is a solidarity initiative promoted by the Fundación Contador and the Fundación Seur that dates back to 2012, when the first collection of bicycles took place in parallel to the Vuelta a España. In October 2018, ŠKODA intensified its involvement by sponsoring a project whose main objective is to give unused bicycles a second life by donating them to underprivileged groups, or those at risk of exclusion, and isolated communities in Third World or developing countries.
Clear Channel Spain is part of Clear Channel Europe. Clear Channel Europe is the European division of one of the global leaders in outdoor advertising, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). Clear Channel Europe’s portfolio spans 17 markets with 16,000 digital and 400,000 conventional media, directly managed by 2,900 employees. Clear Channel Spain’s portfolio comprises mainly street furniture and shopping centre media with over 40,000 media and is a leader in the digital transformation of the sector. Its vision is to create the future of media by transforming assets for the benefit of its institutional and advertising clients through data-driven innovations and new infrastructures. Its purpose is to provide a platform for both brands and social good, helping to achieve brands’ media objectives while having a positive impact on the world around us.