Bicis para la Vida by ŠKODA delivers thirteen bicycles to the Arrojam school in Merzane

Interesting synergies arise from the confluence of activities that create very special moments. Such is the case of this Thursday’s experiences for the Bicis para la Vida by ŠKODA project. The initiative of the Contador Foundation, hand in hand with the Titan Series that is being held these days in Morocco, has been able to deliver thirteen bikes to the Arrojam school in the village of Merzane, located about twenty kilometres from Merzouga.

Fidel Jiménez, General Manager of ŠKODA Spain, and Jesús García, CEO of RPM-Mktg, were present at the handover. Both were able to learn first-hand many more details of the Bicis para la Vida project from Hafid El Rhadiouini, its representative in Morocco. Hours before, El Rhadiounini had the opportunity to meet and talk with the great Spanish cyclist Miguel Indurain about the importance of cycling in rural areas of Morocco.