The Fundación Contador and Amazon, together for functional diversity in the final stage of The Way to Santiago
On 12 September, Amazon employees will walk the 39 kilometres between Arzúa and Santiago de Compostela with members of the Foundation and Alberto Contador himself.
The Idemticos project of the Fundación Alberto Contador and Amazon employees will cycle together on 12 September to complete the distance between the town of Arzúa and the Plaza del Obradoiro in Santiago de Compostela as part of the ‘Road for Change with Amazon’ initiative. For 2022, the aim is to achieve greater visibility for groups with functional diversity.
Through this initiative, with solidarity purposes, Amazon encourages all employees in Spain, where it expects to close 2022 with a workforce of more than 20,000 people, to complete the Xacobean route, either walking or cycling. Each stamp on the pilgrim’s credential of the participants is a vehicle for a financial donation to an institution. On this occasion the chosen beneficiary is the Idemticos project and for each stamp present in the passports, the donation amounts to five euros.
“With the ‘Path for Change’ initiative, we are committed to promoting the values of sport and healthy living among our employees and contributing to raising awareness of functional diversity. Taking care of the health of all Amazon employees is one of our top priorities and initiatives like this, which promote physical and mental wellbeing and at the same time contribute to a social cause, are very important to us”, says Víctor Romía, regional director of Customer Fulfillment at Amazon Spain.
To round off this year’s action, the 39 kilometres between Arzúa and the capital of Galicia will be run jointly by an Amazon expedition and a representation of the ambassadors of the Idemticos project, led by Alberto Contador, president of the Foundation that bears his name and winner of the overall final of the 2014 Vuelta a España in the streets of Santiago ahead of the British Chris Froome and Alejandro Valverde.
“It’s going to be a very special day,” says Alberto Contador. “Returning to a city that brings me such good sporting moments as Santiago de Compostela in the framework of an action of this type will surely bring a lot of emotions. If in 2014 I certified my victory in what was my third overall of the Vuelta a España in its streets, on this occasion I will arrive together with the ambassadors of one of the most beautiful projects that we promote from the Foundation. There is no barrier that prevents the practice of cycling and that is the message we want to instil”.
At the same time, Amazon will make an additional contribution to the Bicis para la Vida by ŠKODA project of the Contador Foundation through an initiative that has been launched in its logistics centres in Spain with the aim of collecting old or unused bicycles.