#BicisParaLaVidaBySKODA #Idemticos
The Bicis para la Vida by ŠKODA and Idemticos van unveils a new, more attractive corporate image
A brand new day. The van used for their activities and commitments by both the Bicis para la Vida by ŠKODA project and the Idemticos project has a new corporate image.
The new design embraces their respective corporate colours, green and orange, with the blue of the Contador Foundation. The design, the work of Rubén Illescas, has been vinylised by Grupo Rotec, a signage and corporate image company founded in 1991 and based in Pinto, Madrid.
Grupo Rotec has extensive experience in the world of cycling, where it has collaborated with the organisation of the Vuelta a España. The company has also been in charge of the lettering of the ŠKODA vehicles of the Contador Foundation cycling teams this season.
Bicis para la Vida by ŠKODA is the Contador Foundation’s project through which, with the support of the automobile company and the SEUR Foundation, donations of unused bicycles are collected which, after being refurbished by the AMP, are destined for disadvantaged groups or those at risk of social exclusion both in Spain and abroad.
Idemticos, meanwhile, is the latest initiative launched by the Contador Foundation. A project whose aim is to promote, stimulate and support the practice of cycling among people with functional diversity through the Plaza Éboli Cycling Academy, for which it has a small fleet of adapted bikes.
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